Make-believe company Sony Australia is set to kick start a bitter 3D TV war later this month, with the company already claiming that it has the best 3D TV offering, spanning TV, content and cameras. The experts disagree.
Sony Australia is also attempting to try and regain a leadership position in the flat-panel TV market after losing sales last year to Samsung, LG and Panasonic.
During the past 18 months consumers around the world have shunned Sony's struggling Bravia TV brand, with sales slumping in key markets around the world. Last night the company announced a further 10.7 per cent decline in the sale of Sony-branded consumer electronic products, including Bravia TVs and Sony PlayStations.
